Women + Waves Collaborates with H&M

16th June 2020

Murrell Associates have recently advised Cornish surfing business Women + Waves (https://womenandwavessociety.com) in relation to its collaboration with global fashion retailer H&M.

Women + Waves is an all-female surf society founded by Rachel Murphy which has the aim of bringing women together through surfing. Women + Waves has now collaborated with H&M to produce a sustainable swimwear and surfwear collection. More information in relation to the collaboration can be found at https://womenandwavessociety.com/sustainable-swimwear-collection/.


“It’s a dream come true for us to be able to wear sustainably sourced swimwear that supports our ethos,” says Rachel. “We’ve worked together (with the H&M team) to create the perfect fits — altering hemlines, moving seam placements and changing colours. Every detail has been thought of. Even every zip has been saltwater tested!”


Rebecca Anforth, head of Intellectual Property at Murrell Associates, said:

“I am delighted to have assisted Women + Waves with its recent collaboration with H&M. Rachel and the team at Women + Waves have worked hard to develop a valuable brand and its collaboration with H&M will now help to promote this brand to an extended audience”.


Rachel Murphy, said:

 “This is our first international brand collaboration and it was an easy decision to choose to work with Murrell due to previous commercial law experience with the company, which had gone very well. Rebecca was with us every step of the way and we couldn’t compliment her enough for the fantastic support through the process. We were dealing with both UK and Swedish law throughout the contract, Rebecca and her team made sure that it was as stress free as possible, we will definitely work with Murrell again in the future.”


Get in touch

If you would like to discuss any of the issues raised in this article, or would like assistance with any collaboration arrangements, Rebecca Anforth (Senior Associate), would be delighted to hear from you. You can reach Rebecca on 01872 226999 or you can email her rebecca.anforth@murrellassociates.co.uk.