Murrell Associates assist with management buyout at leading copywriting agency

13th December 2018

Murrell Associates have assisted one of the UK’s leading copywriting agencies, Radix Communications, to complete a management buyout.

Founded in 2007 by Fiona Campbell-Howes, Radix has averaged 20% annual turnover growth since 2014. Fiona will remain as CEO until the end of November 2020, during which time she will oversee the transition to a new management structure under the joint ownership of operations director Sophie Reynolds and creative director David McGuire.

Henry Maples, Partner at Truro-based Murrell Associates says: “We’re delighted to have been approached by Radix Communications to help them with such a significant transition for their company. They’ve been a pleasure to work with and we look forward to seeing them continue to flourish.”

Fiona says: “Building a world-class copywriting agency here in Penryn is the most rewarding thing I’ve done, professionally speaking. I’m hugely proud to have created 16 high-quality jobs to date and helped to put Cornwall on the map as a centre of writing excellence.

“I’m confident that Sophie and David will build on those foundations to ensure Radix fulfils its vision of being the go-to copywriting agency for the global B2B technology industry. I couldn’t wish for a more talented or committed team to take the business forwards.”

“It’s quite a moment,” David adds. “We’ve just finished our eleventh consecutive year of growth, and every week more B2B marketers are finding out what Radix can do. Fiona has done an unbelievable job, building a team that’s strong enough to write for the world’s biggest companies from a warehouse in Penryn. We’re determined to do her – and our clients – proud.”

Sophie, who joined the business six years ago, says: “We’ve achieved a huge amount in the six years since I joined the business. Today we have a fantastically talented and professional team and a client base that stretches from Brisbane to Seattle. I’m excited to be embarking on the next stage in our growth.”