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Murrell Associates advises Sapphire Holidays on expanding with property management firm acquisition

Sapphire Holidays, the group of self-catering holiday letting agencies, has expanded its growing portfolio of properties with an acquisition.

The company has acquired Grandeur Property Management Ltd.

For an undisclosed sum, the deal will see Sapphire Holidays diversify into the more urban accommodation market managing 80 luxury properties across the South Coast from Christchurch, Bournemouth and Poole to the New Forest and Southampton.

Grandeur Property, which is based in Poole, will retain its name and brand, becoming part of Cornwall-based Sapphire Holidays’ stable of distinctive holiday letting businesses. This includes Aspects Holidays, Boutique Retreats, Classic Cottages and Unique Hideaways.

Dan Harrison, a director of Sapphire Holidays, said: “We are pleased to welcome Grandeur Property Management to the Sapphire Holidays family. This acquisition marks a significant step in diversifying our portfolio and expanding into the urban luxury accommodation market, complementing our established expertise in self-catering and property management.

“Grandeur’s reputation for excellence and alignment with our values make it a perfect fit for our group. Supporting property owners remains at the heart of our mission, and we are committed to maintaining the exceptional service they have come to expect while introducing new opportunities to enhance their property’s success.”

He added: “By combining Grandeur’s strong local presence with our resources, expertise, and digital marketing capabilities, we aim to deliver sustainable growth for owners and unique experiences for guests. We look forward to working with the talented Grandeur team and warmly welcome the property owners and staff into the Sapphire family.”

Sapphire Holidays were advised on the deal by Henry Maples, Luke Smith, Caroline Daly and Stacey Gillard from Truro-based Murrell Associates LLP.

Key contacts

Caroline Daly

Senior Associate

Caroline Daly

Senior Associate

Caroline has been with us since 2009 and is a safe pair of hands on all commercial property matters involving industrial units, retail premises and development sites.

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Henry Maples

Partner

Henry Maples

Partner

Henry supports businesses at every stage of their journey, using his extensive knowledge on mergers, acquisitions, sales and equity investments to help clients navigate complex restructures and shareholder agreements. Henry gets to the core of our clients’ challenges and delivers advice that’s fuss-free and rooted in common sense. His no-nonsense approach recently helped the sale […]

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Luke Smith

Associate

Luke Smith

Associate

Luke is an associate in our corporate team and a specialist in employment law too.

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Stacey Gillard

Trainee Solicitor

Stacey Gillard

Trainee Solicitor

Stacey is a trainee solicitor moving from the Corporate and Commercial team to the Commercial Property team. She assists on transactions including leases, developments, commercial finance deals and easements.

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