A Cornwall-headquartered communications firm has been acquired by an expanding marketing agency as part of an “exciting new chapter” for the business as it continues its expansion.
Founded in 2002, Barefoot Media works across PR, social media, email marketing and website content, among other specialisms.
It has been snapped up by B-Corp firm Voice Communications, which has offices in Essex and Cornwall, as well as a hub in Bristol.
The like-minded agencies share similar values, with Voice being the “obvious custodian” for the brand. With the inclusion of three Barefoot team members, Voice’s services are set to expand to include email marketing and SEO work.
Jim Michell, managing director of Barefoot Media, said: “It was hugely important to me that I found the right business to take over Barefoot, our team and our clients. It was essential that the new owner would be a like-minded agency which shared our values and ethos, and I have found that in Voice.
“I’m so proud of everything our team has achieved over the years, and I’m excited to see what they will go on to do in the future as part of a B-Corp accredited company with the fantastic team at Voice.”
Nichola Cain, managing director of Voice Communications, added: “Welcoming the Barefoot team to Voice is an important milestone for Voice. We are excited to be continuing the great work that Jim and his fantastic team have carried out over the years and begin this new chapter.
“I instantly connected with Jim and the more I got to know him, the more this felt like the right decision.”
She believes the deal is a “really amazing opportunity for the business, as we look to grow and expand our services”.
“I am really proud that Voice is the chosen custodian for the brand and I am really looking forward to seeing what the future holds for us.”
Henry Maples and Megan Bingley of Murrell Associates provided legal advice on the sale. Henry confirmed that ‘it has been a pleasure working with Jim at Barefoot Media to assist in the sale process and enable the business to continue to thrive under new ownership. We wish Nichola and the Voice team all the best in the future.’ In relation to Jim’s experience of using Murrell Associates he commented that ‘I am very grateful to the team at Murrell Associates for their help getting the deal over the line. I have been very well looked after throughout the transaction.’
